Brand & PortfolioYou're looking at it

Products that ship. Designs that convert.

The personal product studio of Alejandro (Alex) Perez — a Quad Cities-based senior front-end developer. The site itself is the portfolio: a dark-first, glassmorphic showcase on headless WordPress + Next.js. This case study is a live sample of its own design system.

Next.jsReactTypeScriptTailwind CSSWordPressWPGraphQLFramer MotionVercel
horizontalimpact.com
The Horizontal Impact homepage: a dark, glassmorphic studio site with an amber gradient accent and the headline Products that ship, designs that convert.
The system, live

A design system you can poke at.

Most case studies show screenshots of the work. This one IS the work — every token, font, and component below is the same system rendering this page. Tap around.

Tap any swatch to copy its hex — these are the real tokens this page is painted with.

Surfaces

Accents

Status

--gradient-brand = linear-gradient(135deg, #d97706, #dc2626)

10+ yrs

Front-end experience

5

Shipped products

33

WCAG rules AccessKnight scans

4

Fonts in the type system

What it takes

A developer who thinks like a product owner.

The site is a proof of craft across the disciplines a modern web product demands — design system, architecture, accessibility, and motion.

Dark-first design system

Layered near-black surfaces, glassmorphism, and a documented token scale — the system is on the page, not in a Figma file. The goal: feel premium to use.

Four-font type system

Cabinet Grotesk for display, Plus Jakarta Sans for UI, Inter for body, JetBrains Mono for code. The pairing carries the whole brand voice.

Headless architecture

WordPress authoring flows through WPGraphQL into a Next.js App Router front end, statically generated and deployed on Vercel's edge.

Accessibility as craft

WCAG 2.1 / ADA is the throughline — contrast-checked tokens, visible focus, keyboard-operable demos. The same bar AccessKnight and Obsidian UI ship to.

Motion that respects you

Framer Motion micro-interactions — depth lift, accent glow — gated site-wide by prefers-reduced-motion via a single MotionConfig.

A catalog that proves it

AccessKnight, Polish, Obsidian UI, LaunchKit, AP Image Optimization — concrete evidence the studio ships products, not just designs.

Under the hood

Headless, typed, and edge-delivered.

Authoring stays in WordPress; everything visitors touch is a statically generated Next.js front end on Vercel's edge — fast by default, decoupled by design.

Next.jsReactTypeScriptTailwind CSSWordPressWPGraphQLFramer MotionVercel
The whole site is the demo

You've been inside the case study this entire time.

Keep exploring the rest of the studio — the shipped products, the writing, and the work that proves the system. Currently available for freelance projects and full-time opportunities.

Powered by Next.js · Styled with Tailwind · Deployed on Vercel

Let's Connect

Ready to build something that ships?

Whether you need an accessible website, a SaaS product built from scratch, or a front-end developer who thinks like a product owner — let's talk.

Currently available for freelance projects and full-time opportunities.